About This Role

Hello prospective pickle! As the Sr. Inbound Marketing Manager, you will supercharge our lead generation efforts, increase qualified website traffic, and generate qualified leads. You will work closely with the Sales and Demand Generation teams to ensure lead generation activities and sales goals are aligned.

This role calls for a hands-on, data-driven marketer who gets excited about designing and implementing inbound marketing strategies. In so many words, you know how to make content drive outcomes for the business. This role will consistently collaborate with the Creative and Content team to produce channel-specific campaign briefs and creative assets to support lead generation.

The Sr. Inbound Marketing Manager will hit the ground running, building and implementing an inbound strategy across our owned channels - blogs, lead magnets, organic search, video, webinars, and email marketing.

Works closely with sales, product, and customer success.

Reports to: Director of Demand Generation

Location: Anywhere. Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona.

Who We Are Looking For

First, Design Pickle is anything but typical. We’re a group of hard-working, creativity-loving individuals from around the world.

Do we love pickles, too? Most of us! But don’t stress if pickles aren’t your thing. It’s not a deal-breaker. We do look for a passion and interest in something, though, because our employees’ uniqueness is what helped make us the great company we are today.

We stand by our vision, purpose, and values, and these are mission-critical to how you show up every day.

Specific to this role, we’re looking for individuals who have…

  • Enthusiasm for our purpose: To be the most helpful creative company in the world.
  • Minimum of 5 years experience leading inbound marketing programs in a B2B environment
  • Deep knowledge of inbound marketing channels, with hands-on experience managing content marketing campaigns that drive and nurture qualified leads
  • Proven ability to meet and exceed lead generation goals
  • Hands-on experience managing a strategic organic search and blog strategy
  • Skilled in email marketing, with experience managing lead nurture campaigns that drive leads down the funnel
  • Strong copywriter with an eye for content that will convert
  • Experience building and managing webinar strategies that support new user growth - experience using LinkedIn Events for webinars is a plus!
  • Hands-on experience growing and optimizing YouTube video content
  • Excellent project management and communication skills. Our team works remotely, and everyone is expected and trusted to manage their time effectively.

Key Objectives and Responsibilities

As a fast-growing company, our roles are always evolving. However, we want you to know exactly what you're walking into. In the first 90-days, here is a preview of what's expected:

  • Develop and implement a strategic inbound marketing program
  • Identify and implement new inbound lead generation channels
  • Establish a feedback loop with sales to understand which inbound channels and campaigns are driving new customer acquisition
  • Manage and optimize organic search strategy
  • Optimize email lead nurturing strategies
  • Collaborate with the Content team to create optimized blog content, growing blog traffic that converts visitors into leads
  • Activate organic YouTube and video marketing strategy - optimizing and growing brand reach and inbound traffic
  • Build, implement and manage Design Pickle’s webinar strategy
  • Support events and activation strategies designed to drive qualified lead volume
  • Achieve lead acquisition targets and ensure lead quality
  • Complete a one-week Design Pickle “internship”
  • Take a deep dive into our buyer personas and our current demand generation strategy, identifying gaps and opportunities to improve inbound lead generation
  • Review and assess our existing organic search strategy, YouTube strategy, and Organic Social strategy, identifying opportunities for improvement and quick wins
  • Develop and implement an educational webinar strategy designed to drive qualified leads
  • Review and align to baseline KPIs and measurables for success
  • Develop a near-term inbound strategy for driving early improvements and take the driver’s seat in leading, executing and measuring success

Benefits, Compensation, and Perks

Uncapped PTO: Hate seeing your PTO hours decrease as the year goes on? Not anymore! There is no cap or number associated with the amount of PTO days you can request.

Major medical healthcare: We offer multiple medical plans through United Healthcare which is managed seamlessly through Employee Navigator.

Dental and vision insurance: We work with Beam Dental and VSP for ancillary coverage.

Remote-work flexibility: More productive at home? Not based in Scottsdale, AZ? Fine with us! We are a remote-first company with people all over the country.

World-class Company Hub: More productive in an office? Also, fine with us! Our Company Hub is set up with state-of-the-art standing desks, high-definition monitors, breakout rooms for meetings and calls, a podcast studio, a relaxation room, a merch wall, and a cold plunge! ….yes, we said a cold plunge.

In-office gym: Our Company Hub also has a small CrossFit-style gym with Peloton studio available for any pickles to use!

Life-changing massage chair: We change lives through creativity...and massages. Our team has traveled far and wide to take advantage of a life-changing massage chair that is housed in our Company Hub. One massage is all it will take to radically transform your life.

New parent leave: Design Pickle encourages all primary caregivers to take up to 8 weeks leave for a new family member, including adoption, at full salary.

Paid training and personal development: We offer a yearly stipend for employees to continue to grow their skillset and learn things to help them in their careers.

Stock option potential: We give our tenured staff a stake in what we’re building here.

Pet insurance: Have a furry friend? Design Pickle offers pet insurance through United Pet Care for discounted vet visits, medication, and procedures.

Team retreats, social events, and adventures: Pickle collaboration is important to us! We host regular social events, get-togethers, and experiences for our staff.

About Design Pickle

Design Pickle was founded in 2015 with a vision to change lives through its creative software, solutions, and services. Since then, the company has grown to be the leading flat-rate creative services company in the world. We have served tens of thousands of clients with a team that spans the globe.

In 2019 & 2020, Inc. 5000 listed Design Pickle as one of the fastest-growing companies in America.

We are a company that takes our core values to heart:

Friendly

We aim for Mister-Rogers-Level friendliness; every interaction comes from a place of inclusion, empathy, kindness, and respect.

Smart-Working

We are resourceful, efficient, and committed to constant improvement by leveraging our time, technology, and resources.

Truth

We speak from the heart, operate with integrity, and guide every decision, conversation, and action with honesty (even when no one is looking).

Service

We embrace our collective responsibility to delight customers, support our teammates, and give back to the community.

Tenacious

We are ambitious creators with grit, by the jarful. We take ownership of our decisions and grow from our mistakes.

You can learn more about our company, vision, and what we stand for on our website and social channels. We can’t wait to meet you—thank you in advance for your application!

Notice to Staffing and Recruiting Agencies

Design Pickle will not accept resumes from any source other than the candidate. Any unsolicited resume sent to Design Pickle will be considered Design Pickle sourced.